world isn’t standing still, and current trends are always important to pursue,
especially when running your business. Why not search for various technologies
to promote your company as effectively as possible?
advantage of live streaming and the possibilities it provides you get a chance
to break new ground for your business. The technology in question makes the
audience be part of your company’s life, thus, users trust you more. We shall
discuss the details.
Why live streaming is so effective
start with, we shall review how video streaming could help businesses promote
branding. We’d like to distinguish the most significant reasons.
- The urgency. When dealing with messages that
have a kind of “expiry date”, time is critical. Thus, live video streaming
serves to send such messages promptly. It’s the quickest technology to transfer
all urgent communications to the people. Those who don’t have time to waste can
immediately share their emotions and feelings with the audience.
- Visualizing communication. Striving to make
communication with users more genuine and living? Live streaming will do the
- Sharing the significant moments. Let your
audience watch the video streamings of your events. That will increase users’
engagement since people will feel more involved in your business life.
- One more instrument for your brand promotion.
In case you deal with tough competition, then you could apply live streaming as
a useful and efficient marketing instrument to achieve the desired results
(when used wisely, of course).
- Company interviews. Conducting interviews with
the company and customers will reveal the brand’s human aspect, as well as
users’ personal opinions. Such reviews of both colleagues’ and users’ opinions
shall largely improve customers’ engagement. Nevertheless, don’t overdo with
advertising your business.
- A remarkable behind-the-scenes look. Many
people will be happy to check the “behind the scenes” not to lose any single
detail on your events. Live streaming apps development enhances your
users’ confidence level by showing them everything openly.
- An amazing tool to communicate with users.
Live video streaming isn’t just a convenient solution for conveying messages
since it also keeps people happy and cheerful. It’s like a game your customers
and your staff play. Thus, people get really bonded having a positive influence
on sales volumes.
you like to learn how it’s possible to save on streaming? Let’s explore the
Ways to cut costs with video streaming services
video streaming is indeed a great solution to avoid unnecessary spendings. Here
are some tips for you to save your budget.
# Put together the activities
mentioned below for greater brand promotion
- Demonstrations. Wondering how to show your
audience ways to use your service? Hold some demonstrations. By providing
specific useful hints you can promote your brand discreetly. The idea is to
convince your users of your solution’s importance.
- Interviews. We’ve already mentioned such an
approach and its advantages. You can ask your users directly if they think your
solution is useful and practical. You could also inquire, whether they have any
difficulties while applying it. The data obtained will help you refine your
service. Final users are the best idea generators. Moreover, take the interview
opportunity to announce diverse future exhibitions and sales.
# Make some ads
people know that you’re planning to share live broadcasts. Dedicated messages
on social networks and blogs will work for the purpose. Moreover, advertize the
topics of future streaming activities – come up with a flashy title and put it
in social media. And remember that every live streaming requires clarity.
# Figure out your strategy
through what to say during the streaming. You need to have a clear plan to
present everything logically. Believe us, you don’t want to confuse your
# Ensure decent quality
do realize what negative impression you’ll make if streaming with a shaking
camera. The audience is unlikely to watch that. Thus, quality control is
# Provide fascinating videos
make it all work, it’s essential to stick to the key streaming principles. Your
methods might change, but principles have to remain as follows:
- Tell stories that are appropriate
for your audience. To make that tool truly powerful, you need to tell the right
stories to the right people, making sure specific topics are interesting for
- Encourage customers to get
engaged. That’s the way to attract a wider audience making streaming more
productive. Let’s say, various gifts or bonuses could be great motivations for
- Resolve your clients’ problems,
and they’ll become your frequent customers. A great idea would be to ask people
what they’d like to talk about, so you could plan your future streaming
# Involve maximum people
simpler than it may seem. Use multiple social networks to share your streaming
sessions. You could also advertise upcoming events beforehand – inform people
about the date and the topic, keeping some kind of intrigue. Additionally, get
the location to get the maximum of your event.
# Broadcast sessions shall
better be short
not a good idea to do long streamings. It’s hard to keep the audience’s
concentration for a long period. To prevent people from feeling bored, keep
your sessions short, and spark the viewers’ interest by disclosing the topic of
the future streaming event.
# Take users’ questions
the audience feel safe and confident to ask questions they might have. Tell
them they could also leave comments while you’re broadcasting. In this way,
you’ll learn what bothers them to get inspired for another streaming.
# Record your sessions and
be people who don’t manage to watch you live. They’ll appreciate records of
online meetings of their interests. In addition, you could use those videos for
your YouTube channel or a blog.
# Choose the most reliable
live streaming service
a big deal, and you have to make the right choice. The task is to find a
solution providing as many opportunities as possible, and demanding little
How a live streaming platform could be profitable for your business
choosing a solution to apply, explore all its possibilities. Those are what you
should look for to make your company profit from live video streaming:
- the possibility to stream from
both iOS and Android devices;
- the option to get integrated with
social networks and YouTube to broadcast via multiple platforms in parallel;
- the ability for the audience to
watch sessions from various devices – smartphones, desktops, tablets, laptops,
- the possibility to stream videos
of the greatest quality. Video compression technologies will help with that.
Live streaming service features
your company to get the most from broadcasting a solution you enjoy has to have
the following functionalities:
- drawing on-screen while streaming;
- posting smileys while streaming;
- broadcasting through several
- viewing broadcasts via web
interfaces, so mobile devices aren’t required.
are more useful parameters you’ll need. Obviously, for a service to provide all
the features one shall have a robust live streaming server.
you like to give live streaming a try?