How to be creative
Posted by Rick Ellis on April 21, 2008
Hugh MacLeod’s brilliant essay offers 36 tips on being creative:
- Ignore everybody.
- The idea doesn’t have to be big. It just has to be yours.
- Put the hours in.
- If your biz plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail.
- You are responsible for your own experience.
- Everyone is born creative; everyone is given a box of crayons in kindergarten.
- Keep your day job.
- Companies that squelch creativity can no longer compete with companies that champion creativity.
- Everybody has their own private Mount Everest they were put on this earth to climb.
- The more talented somebody is, the less they need the props.
- Don’t try to stand out from the crowd; avoid crowds altogether.
- If you accept the pain, it cannot hurt you.
- Never compare your inside with somebody else’s outside.
- Dying young is overrated.
- The most important thing a creative person can learn professionally is where to draw the red line that separates what you are willing to do, and what you are not.
- The world is changing.
- Merit can be bought. Passion can’t.
- Avoid the Watercooler Gang.
- Sing in your own voice.
- The choice of media is irrelevant.
- Selling out is harder than it looks.
- Nobody cares. Do it for yourself.
- Worrying about “Commercial vs. Artistic” is a complete waste of time.
- Don’t worry about finding inspiration. It comes eventually.
- You have to find your own schtick.
- Write from the heart.
- The best way to get approval is not to need it.
- Power is never given. Power is taken.
- Whatever choice you make, The Devil gets his due eventually.
- The hardest part of being creative is getting used to it.
- Remain frugal.
- Allow your work to age with you.
- Being Poor Sucks.
- Beware of turning hobbies into jobs.
- Savor obscurity while it lasts.
- Start blogging.
Alois Senefelder - izumitelj litografije
Johann Alois Senefelder (6 November 1771, Prague – 26 February 1834, Munich) was an Austrian actor and playwright who invented the printing technique of lithography in 1796.

Tipografska literatura
Tipografska literatura:
- F. Mesaroš, Tipografski priručnik, GOC, Zagreb, 1985
- H. S. Warford, Design for Print Production, Focal Press, London
- Robert Bringhurst: The elements of typographic style
Font lista
HELVETICA (Max Miedinger, 1957)

Interstate (Tobias Frere-Jones 1993, FontBureau) VIDI
 
Stag (Christian Swartz) > VIDI
 

Arnheim (Ourtype) >VIDI

Mercury ( Hoefler & Frere-Jones ) VIDI

AMPLITUDE (Christian Swartz 2003) > VIDI


GOTHAM (Hoefler & Frere-Jones) > VIDI

FRUTIGER ( Liinotype) >VIDI

FUTURA (Paul Renner 1925)

Akzidenz Grotesk (Günter Gerhard Lange, 1966-1972)

ITC OFFICINA Sans&Serif ( Erik Spiekermann 1990)

FF DIN (Albert-Jan Pool 1995)

Zapfino (Hermann Zapf Anfang 1994 )

Hands (Leterror 1991)

SWIFT (Gerard-Unger 1987)

Bell Centennial (Matthew Carter 1978)

Avenir (Adrian Frutiger 1988) Avenir Next (2004)

TRAJAN (Carol Twombly 1989)

House Gothic (Tal Lemming 1995)

Caecilia (Peter Matthias Noordzij 1990)

Miller (Matthew Carter 1997)

Clarendon (Benjamin Fox 1845)

Cézanne (Want+Kegler 1995)

Graphik (Christian Schwartz 2008)


The heavy end of the family is based in part on Paul Renner’s Plak, a relatively obscure display typeface cut only in large sizes of woodtype, that is related to his heavier weights of Futura but has rounder, friendlier, fatter proportions
Archer (Hoefler & Frere-Jones)

 

Sweet but not saccharine, earnest but not grave, Archer is designed to hit just the right notes of forthrightness, credibility, and charm. When Martha Stewart Living asked us to develop a new typeface for the magazine, it seemed that a slab serif could answer much of the brief
Mercury: (Hoefler & Frere-Jones) high performance meets high style.



Chronicle Text (Hoefler & Frere-Jones, 2002)


Chronicle, a “blended Scotch.”.
Chronicle Deck & Display (Hoefler & Frere-Jones, 2002)


FF Meta (FF '90)
FF Meta serif (FF 2008, Erik Spiekermann + Christian Schwartz and Kris Sowersby.)
Dizajn magazini
Lista magazina
ss banner u avazu
U Avazu sport se nalazim negdje na kraju novina, rubrika počev od 81. stranice i završavajući na 85-oj.
-zapažanja:
- ustanovljeno je da niti jednog oglačivača nema.
- rubrika je posljednja u novinama, poslije je samo tv vodič sa 4 preporuke sa fotografijama te horoskopom i impresumom.
- strateški opravdano, ispred konkurencije
-cijenik

Znači, 1/8 (9,5 x 11) kolor petkom na prvoj stranici sporta gore desno,
=195km
+ 30% zato sto je petak =253,5km/objava.
+30%za pozicioniranje gore desno i br stranice = 324 km/objava
x 4objave/mjesec= 1300 km/mjesecno .
+ 17% PDV = 1521
Rabat:
ponuđeni rabat verzija "A"je na 10 objava u 2 mjeseca i iznosi 10%.
Zaključak: ovi do sada izneseni podaci vrijede za avaz marketing direktno, bez agencijskog posredovanja - MEDIA BUYING-a?
potraga za agencijom za MEDIA BUYING:
a) direktno pitati avazovov marketing agencije sa područja hercegovine, mostara da kaže.
+ dž bihorac - bihorac@avaz.ba - poslati zahtjev za 1/8 gore desno petkom 8 objava zaredom.
b)pretraga internetom - agencijski popust:
- cravat media mostar - uputi upit pa uporedi sa dzevadom.
GateOne u Ljepoti&Zdravlju
Prema Rasimovin riječima , editorijal sa shoping lista spada u domenu urednice i ne naplaćije se. Suradnja se uspostavlja na osnovu marketinške suradnje - čistog oglašavanja.
Uglavnom:
- Njegova ponuda: poslati točnu adresu i slike o čemu se radi u brendu.
-Cijene - ponudu će po mom upitu dati..
-On će ponuditi ugovor - 4 primjerka ovjeriti i popisati, te poslati.
Photoblog - Welcome Home Bytheway
http://www.photoblog.com/bytheway/
br 143-144
143-144 Set na Flickru
FLICKR acount - Welcome Home Pilgirim_re
http://www.flickr.com/photos/68542075@N00/
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How to be creative Alois Senefelder - izumitelj litografije Tipografska literatura Font lista Dizajn magazini
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