The Art of the Sponsorship: Learning from Real Situations

Some people believe that negative publicity is still fair publicity because it brings attention to a brand, but this is a sarcastic axiom that should never be taken literally. A sponsorship deal is a leap of faith; in essence, brands trust that the entities or individuals they sponsor will project a wholesome image for consumers. There is no crystal ball that can determine the fate of a sponsorship, but marketing professionals often evaluate details of previous agreements to learn about what went right and potentially prevent what went wrong.

Let’s look at four sponsorship situations that brands and marketers can learn from; the first two ended up in disaster, but the last two have been very positive.

McDonald’s and the 2012 London Olympics

The world’s most prominent fast-food brand miscalculated its branding strategy during the 2012 Summer Olympic Games in London. Even though McDonald’s was no stranger to sponsoring the Olympics, its branding was too ambitious and aggressive in 2012. Opening a massive restaurant with a seating capacity of 1,500 in the middle of the Olympic Village was not enough; McDonald’s went too far when it took advantage of the nascent social media boom to show athletes ordering dozens of burgers, French fries, milkshakes and carbonated drinks, thus prompting a major public backlash. To make matters worse, McDonald’s mascot characters were spotted handing out chocolates and assorted junk food to children who attended Olympic events.

Chanel and Kate Moss

In 2005, British supermodel Kate Moss was photographed consuming controlled substances at a nightclub, and the images were promptly published on a tabloid newspaper. Fashion brands such as Burberry were quick to distance themselves from Moss, but Chanel opted to wait a few weeks until her contract expired. The problem here is that public relations experts explained the lingering issue of speciousness. On one hand, these brands were probably familiar with Moss’ lifestyle; on the other hand, they waited until paparazzi snapped photos to withdraw sponsorship agreements, and Chanel even went as far as letting the clock run out instead of taking immediate action.

Inride and the Washington Spirit

This sponsorship example speaks volumes about excellent timing. Car subscription service inride, which serves the Maryland, Northern Virginia and District of Columbia metropolitan area, signed a sponsorship deal with the Washington Spirit of the National Women’s Soccer League just weeks after the United States National Team won the 2019 FIFA Women’s World Cup in France.

Samsung and Timothy Goodman

In 2016, graphic artist Tim Goodman made a trip across the U.S. armed with a Samsung Galaxy Note 7 smartphone and the “S Pen” digital stylus. In every stop along the way, Goodman drew sketches right on the Note 7, which were promptly shared on social networks and showcased at some art galleries. Samsung covered all the expenses of the charismatic artist’s American tour, and he obliged by showing consumers that sketching on a smartphone can be an artistic endeavor as long as you have the right tools.

The 5 greatest sci-fi characters in cinema history

There’s no genre as expansive as science-fiction. If you can name a phenomenon not yet explained by mainstream science – alien life, time travel, telepathy, telekinesis, etc. –, you can find a sci-fi movie all about it. And trust us: with so many sci-fi flicks out there, deciding on a list of the top 5 sci-fi characters of all time is no easy task.

Luckily, we called on the help of experts from the online casino bgo.com to create our shortlist. Having released slot games to tie-in with cinema’s biggest and best sci-fi flicks – we’re talking about the likes of Planet of the Apes, RoboCop and Jurassic World –, the bgo team were more than qualified for the job.

So, which character’s now sitting pretty in the number-one spot?

He’s a super hero with a genius-level intellect and an extraordinary arsenal of gadgets. He’s the guy who’s been keeping Gotham City safe since his comic book debut in 1939. He’s the man who’s appeared in no less than 7 sci-fi movies in his lifetime. Yes, you’ve guessed it: he’s Batman.  

Check below to see who else made it onto our list of 5 greatest sci-fi characters. Let us know if you’re favourites made the cut.

4 Ways to Give Your Office a New Look

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For how long have you been running a business? Are there a lot of things that have been going on lately? If things are not going well, it is time to give your business a fresh start. Why not try giving your office a makeover. A brand new looking workplace is good for the company. Also, it helps boost employee morale. Here are some simple tips to get you started.

Replace your existing signage

Is your business slow nowadays? Do you notice potential customers walking by your shop without giving it a second look? One of the reasons could be your signage. Is it starting to fade and lose its appeal? Is it sagging and worn out? If the answer is “yes” to these questions, it is time you create a new one. Avoid using low-quality signage made of cardboard because it can quickly fade or get torn apart during lousy weather. It is best to choose reliable signage made of high-quality plastic or vinyl. These kinds of signage are assured to last longer and be more noticeable to passersby.

Prioritize areas that need immediate repairs

Look around your office and walk through it. Is there any visible damage like broken doors, knobs, and locks that are no longer working? What about the lighting? Are your employees comfortable enough to work at their desks for several hours? Are the carpets well maintained? As the business owner, it is your responsibility to keep an eye on these minor issues. Your employees should feel safe and valued at all times. That is why all problems regarding repairs and replacements should be handled with importance. Also having a presentable looking office will attract more clients, which will bring more profit to your company.

Organize a clearance sale

If you have existing products that are either slow-moving or kept for a long time in your storage area, now is the best time to replace them with new ones. It is a great idea to organize a grand sale by selling your out-of-season products at a discounted rate. Doing this will help your company earn additional cash that you can use for other purposes. If your business is in retail sales, always be mindful that you need to let go of extra and slow-moving products as soon as possible. The longer you keep your merchandise, the more difficult it will be for you to convert it into cash.

Lastly, if you decide to get rid of old chairs and tables and other office equipment that you no longer need, you can always get in touch with companies offering junk removal in Miami Beach. They have professional workers who can help you declutter and clear up garbage in the workplace in a short amount of time. Also, if you have old files and paperwork, it is best to create a digital copy in your office computer before totally discarding them. There is a possibility that you may need these essential documents in the future. 

How to Succeed in an Event You Organised

person holding smartphone taking video of a concert near stage with lights during nighttime

You work hard to chair an event because you want to please your bosses and all the attendees.  Unfortunately, the reverse might happen. Instead of making everyone happy, they might end up feeling dissatisfied. There are lots of possible reasons why they would feel that way. One of them is your attitude towards organising.

Don’t tend to overthink

There’s nothing wrong in being on top of everything when you’re the head of an event. You want to make sure that you take care of all the details and do not disappoint everyone. The problem is when you overthink. Even if you already solved the problem, you decide to start over again. After finding the best choice, you choose to keep looking for other options. There’s no reason for you to do it, but you do it anyway because you tend to overthink.

Trust the people you work with

You can’t organise a big event alone. You have to work with a team. You need several hands to ensure that everything moves swiftly. The problem is when you distrust your team and decide to do things your way. This attitude could derail your plans. Your staff will feel afraid to move ahead without your permission. They worry that you’ll get angry if they don’t do things the way you wanted. 

Don’t micromanage

Micromanaging is never a good leadership style. When you do so, you show how little you trust others. It also means that you think too highly of yourself. Again, organising an event requires a group effort. You can supervise the process, but you don’t have to talk to every committee member to ask for updates. You can deal with the leaders of each group and ask for information. You can also step in if you feel like the team is behind schedule. Apart from that, you need to let everyone work freely.

Don’t expect to hear commendations

When you organise any event, the goal is to make it successful. It’s not about you. Therefore, you can’t think about how people will praise you after the event. Your selfish attitude could ruin the event. You will end up doing everything and prove that you’re a good leader, and you worked hard. If people praise you for the successful event, it’s a bonus. Besides, if you did a great job based on people’s expectations, they will thank you for it.

You need to possess the qualities of a leader even if you’re only organising a small corporate event. Who knows? Several people might discover your skill and recommend you for other events. You can make a career out of event organising. The company where you currently work might also promote you for showing creativity and leadership.

It doesn’t hurt to ask for help from experts in event organising if you think you’re unable to do things alone. You can check out the best audio visual equipment supplier for further details. Start planning together and see things through.